Empowering Organizations with United Innovation
Accelerating the transformation of organizations into highly effective innovation machines that operate in alignment with continuously evolving customer needs
Beyond Professional Services: A Provider for Innovation Transformation Services
A modern innovation firm providing services to help transform organizations into dynamic innovation machines operating in alginment with customer needs. Partnering with organizations, pairing expert advisory services with an evolving set of product and service offerings that accelerate their transformation journey and fill unmet needs.
Build Trusted Relationships
Foster long-term partnerships built on transparency, collaboration, and shared success in achieving innovation goals.
Provide Enabling Services
Drive rapid transformation through advisory services and products as a service that help organizations innovate faster and more effectively.
Unlock Collective Intelligence
Harness the combined power of organizational knowledge and expertise to create breakthrough solutions and sustainable growth.
Values
These core values guide every decision and shine through in our work and interactions.
Collaboration & Communal Effort
We achieve more together by leveraging our collective strengths and supporting one another.
Authenticity
We encourage genuine expression and value the unique perspectives each person brings.
Inclusion & Collective Intelligence
We believe an inclusive organization helps build collective intelligence and accelerates growth.
Respectful & Empathetic Relationships
We interact with kindness and consideration, building strong connections based on empathy and mutual respect.
Transparency & Openness
We share information openly and honestly to foster trust and alignment.
Radical Candor & Urgency
We value directness and constructive feedback, enabling us to address challenges promptly.
Continuous Learning & Teaching
We are committed to the growth and transformation of our people and clients through ongoing learning, teaching, and development.
Adaptability & Transformation
We embrace change and remain flexible to innovate and thrive in a dynamic, continously evolving environment.
Health & Well-Being
We prioritize the physical and mental health of our team, recognizing it as essential for success.
Safety, Security & Privacy
We ensure a safe, secure environment and protect the privacy of our employees and clients.
Stewardship & Collective Responsibility
We consider the broader impact of our actions, making decisions that benefit the entire organization and its stakeholders.
People
Experienced innovation and transformation leadership, demonstrating capabilities in corporate and digital strategy, operating model & org design, process optimization, product management, program & project management, solution architecture, engineering, and change management.

Dan Genduso
Chief Innovation Officer
Innovation & transformation leader that unites business and technology to operate as one organization.
Where We Work
San Francisco & Remote
Based in San Francisco, we work with organizations globally through our hybrid engagement model, combining in-person and remote collaboration to deliver effective transformation support.